Page under construction - nothing more than a framework.
The Business Plan framework is set out:
- Concept Description
- Opportunity
- Product/Service
- Value Proposition
- Marketing Strategy
- Competitive Advantage
- Management
- Funding
1 Concept Description
- The essence of the DIY DMC
- Demonstration of good opportunity
- The size of the market
- The evidence to support the demand
- The compelling need
- The critical trends
- How the DIY DMC will exploit them
- Further aspects of SWOT analysis here
- How the product is produced and delivered.
- How the service is produced and delivered.
- The target market
- The benefits to the target market
- The key elements of the marketing strategy - Intro
- Pricing Strategy
- Advertising strategy
- Distribution channels
- Noteworthy marketing techniques (pricing, promotions,advertising, website)
- Market perception of the DIY DMC
- How much inventory is required to support the marketing strategy
6 Competitive Advantage
- The competition
- The DIY DMC competitive advantage
7 Management
7.1 Team
- The management team
- How it makes a success of the venture
- Terminology - the need to distinguish between Manager and Leader
7.2 Leadership
- The DMC Leader - PL - Project Leader
- The Deputy Project Leader - DPL
7.3 Staffing matters here
- The personnel funding required
- The premises funding required
- The equipment funding required
- Potential funding sources
- Application procedure
Staffing matters here
Under starter's orders here
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